top of page
adidas
Women NYC
adidas Women NYC is a women-first collective brought together by sport, wellness, and culture. We found partners and built local relationships (fitness studios, artists, and entrepreneurs) offering the adidas Women's community unique, elevated, and approachable experiences. Below are a few that I creatively led and produced.
Superstar Celebration at Beyond the Streets
In the spirit of the Superstar's heritage, choreographer Tanisha Scott hosted an open-level hip-hop class. We used a space at Beyond the Streets, a premiere graffiti and street art exhibition in Williamsburg, giving guests the opportunity to explore the gallery. Quiana Parks DJ'd, and the women got to customize their new pairs of Superstars following class.
Role: Sr. Designer
ACD: Emily Tate
Jr. Designer: Natalie Shaw
Photography: Arazelly Guevara + Alice Wells
Final Grand Slam, US Open Watch Party
Knowing the electricity of the US Open would be felt around New York, we worked with adidas Tennis to throw a watch party at The Standard Highline. Hannah Bronfman hosted; while ping pong tournaments gave guests the chance to win memorabilia and pieces from the new tennis collection.
Role: Sr. Designer
ACD: Emily Tate
Jr. Designer: Natalie Shaw
Photography: Arazelly Guevara
Video: Elias Parise
Boost Your Morning
Along with the drop of adidas' new Boost collection, we found new ways to let people try the shoe and boost their everyday routines. We partnered with Morit Summers for a morning workout using resistance bands–which gave us a natural way to talk about the shoes' return on energy.
Role: Sr. Designer
ACD: Emily Tate
Jr. Designer: Natalie Shaw
Photography: Arazelly Guevara
Supercourt @ Museum of Ice Cream
adidas Originals are thought of as a blank canvas–it's you and the patina they get from your experiences that give them their ultimate character. At flagship stores around the country, but most notably the Museum of Ice Cream, we hosted pop-ups where people could get a jumpstart on their patina with on-theme customization.
Role: Sr. Designer
ACD: Emily Tate
bottom of page